MICA: Undergraduate Admissions Viewbook

Maryland Institute College of Art (MICA) is a prestigious art school located in Baltimore, Maryland. For their undergraduate viewbook, the concept of building blocks were used to show that the journey for each student can be built into various and customizable pathways. The shape of the book was developed to visually appear as a single block and throughout the pages of the viewbook, there are design details of 3-dimensional cubes and stacking blocks to further enhance the idea.